Expression No. 1

Baagh Indian Craft Gin

Citrus · Juniper · Spice

42.8% ABV · 750 ml ₹1,350 in Goa Available in Goa, Gurgaon & select markets

Baagh Indian Craft Gin beside a poured serve, Goa

Baagh is an Indian craft gin led by orange and lime, followed by juniper and a gentle current of spice.

Most gin puts juniper first and asks everything else to follow. Baagh starts somewhere else: with Indian citrus, Nagpur orange and lime, and lets juniper support rather than dominate. Green chilli and black pepper arrive late, warm rather than sharp.

The result is a gin that works as easily over ice as it does in a martini, and that tastes recognisably of where it is from without announcing it.

Flavour

Citrus first. Juniper second. India throughout.

Citrus

Nagpur orange
Fresh lime

Juniper

Juniper berry
Pine

Finish

Green chilli, black pepper
Coriander, caraway, fennel, angelica, elderflower

Best served

Serve it simply

On the rocks

Over ice with a citrus twist

Gin & Tonic

With tonic and a wedge of orange

Dry Martini

Stirred, lemon oil, very cold

Negroni

Equal parts, orange peel

Baagh Indian Craft Gin carried home with fresh lemons and limes, Goa — Baagh, straight from the market — oranges and lime, always close by

The art

The label is a painting

Baagh’s label is not artwork in the usual sense: it is an oil painting, made for the bottle by Vikas Soni, a second-generation artist best known for his murals at Bar Palladio in Jaipur.

The garden he painted is the name made literal: flamingos, a macaw, palms and flowering undergrowth, worked over three weeks in the summer of 2021.

Charcoal sketch of flamingos and a macaw, 6 July 2021 — Sketch6 July 2021

First painted stage of the Baagh label — Painting 18 July 2021

Second painted stage, foliage and flamingos developed — Painting 212 July 2021

Third stage with the macaw and sky added — Painting 315 July 2021

The finished Baagh painting — Final painting21 July 2021

The finished painting as the Baagh bottle label — The label22 July 2021

The wordmark

Mother India showed us the way

We’ve received a fair bit of appreciation for our label and bottle. Really, the credit belongs to the iconic Mother India poster, painted by B.M. Gupta in 1957.

The poster, and the type, hasn’t aged a day, and it was a great starting point for Baagh’s identity. We wanted to steer away from a Pinterest-y, sans-serif, clean-looking thing, and instead make the label and the type strong, with a clear identity that would hopefully stand the test of time.